Heartland Whole Health Institute | Bentonville, Arkansas

An institute for Health Transformation in the Heartland

We’re dedicated to transforming health care in the Heartland and across the nation.

Learn More About Us

Exterior image of the new Heartland Whole Health Institute building

What We Do

Heartland Whole Health Institute’s purpose is to lower costs, improve quality, and broaden access to health care in the Heartland by catalyzing new delivery models, using whole health principles, that can be replicated to disrupt the national health care system.

We bring partners together to develop, test, and strengthen whole‑person care approaches that improve outcomes, emphasize prevention, and work in real‑world settings.

We support value‑based initiatives that align care delivery and payment with better health outcomes, helping partners design, evaluate, and sustain models that move beyond volume‑driven care.

We work with providers and communities to improve access to high‑quality and specialty care, particularly in rural and underserved areas across Northwest Arkansas and the Heartland.

We collaborate with academic and clinical partners to assess outcomes, costs, and feasibility, generating evidence that supports decision‑making across care delivery and payment design.

We serve as a trusted, nonpartisan resource by translating research and real‑world insights into context that supports understanding of health care access, quality, and outcomes.

Exterior image of the north side of the Heartland Whole Health Institute's building

Our Home

With deep roots in the Heartland, we’re proud to call Bentonville, Arkansas, home. We are on the Crystal Bridges Campus, home to Crystal Bridges Museum of American Art and Alice L. Walton School of Medicine — and connected to a growing wholehealth ecosystem that includes the new Bentonville Health Care Campus now in development.